Having been back in the office for a week now, it’s given me some time to reflect on the Lee & Associates national conference dubbed”Lee Summit 2011″.
First let me say, what an amazing company. The business model is unlike any other real estate firm in the nation, where the brokers themselves are the shareholders who are also the managers. It creates an alignment of interest that doesn’t exist in a typical publically-traded brokerage houses. At one point it was described by the COO as the “New York Yankees” of CRE companies because the attractive commission split allowed for the attraction of top talent in each market.
Meetings were held detailing the exciting new website and back-end system to be unveiled shortly, as well as break-out sessions by specialty type. Perhaps the most interesting and value-packed panel was the Top Brokers panel where we heard from 5 of the top Lee & Associates brokers around the county. These were some of the take-aways I wrote down:
- Break all brokerage actions down into three silos: prospecting, winning, and transacting business;
- Set six priorities each day;
- Call 5 new companies every day, 5 past clients;
- Regularly author publication articles;
- Take two new classes every year and never stop learning;
- Working in teams is recommended to highlight strengths of each broker;
- Rely on your assistant to help manage your workload.
